Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. This week: Bruno Mars is set for a big first-week debut for his new song and some nearly-as-big gains for the rest of the catalog, fans say “hey what’s up hello” to Fetty Wap once again and PLUTO goes viral for the second straight year.
‘I Just Might’ See a Streaming Bump: Bruno Mars’ New Single Sends Catalog Soaring
If there was ever any worry that Bruno Mars’ commercial appeal has dulled in the decade since his last solo album release, those concerns have effectively died (with a smile?) over the past few days, as new single “I Just Might” has exploded on streaming services since its release last Friday (Jan. 9). In its few four days of availability (Jan. 9-12), “I Just Might,” which precedes Mars’ upcoming album The Romantic, has earned a whopping 13.73 million U.S. on-demand streams, according to Luminate — ensuring a major debut on next week’s Hot 100, and suggesting one of the first new streaming smashes of 2026.
Furthermore, the release of “I Just Might” has encouraged listeners to revisit Mars’ discography outside of the new single. From Jan. 9-12, Mars’ catalog (excluding “I Just Might”) earned 50.87 million total streams — a 75% uptick from the same four-day period during the previous week (29 million streams from Jan. 2-5). Fans will have to wait until Feb. 27 to hear all of The Romantic, but in the meantime, they’re making do with Mars’ many other hits, including nine career Billboard Hot 100 chart-toppers. — JASON LIPSHUTZ
Fetty Wap’s Homecoming Spurs Massive Catalog Surge, Led by ‘Trap Queen’
Last Thursday (Jan. 8), Billboard reported, with confirmation from his reps, that New Jersey rapper Fetty Wap secured an early release from prison. After serving over three years behind bars on federal drug charges, Fetty came home 11 months ahead of schedule. Naturally, his fans and general mid-2010s fanatics ran to streaming to celebrate Fetty’s return.
According to Luminate, the rapper’s catalog exploded nearly 125% after his release. In the four-day period following the news (Jan. 9-12), Fetty’s catalog pulled 11.8 million official on-demand U.S. streams, up from 5.2 million streams from the same period before his homecoming (Jan. 2-5). 10 years ago, “Trap Queen” was the song that launched Fetty into the mainstream, and, unsurprisingly, the modern classic earned a massive boost. During the period of Jan. 9-12, “Trap Queen” logged 3.2 million official streams, up 99% from the 1.62 million streams it earned during Jan. 2-5.
Fetty scored several Hot 100 top 10 hits when he broke through in 2015 — including “679” (No. 4, with Remy Boyz) and “My Way” (No. 7, with Monty) — and now he has a chance to add some new titles to that collection. — KYLE DENIS
Viral Dance Trend Helps ‘Whim Whamiee’ Rapper PLUTO Score First 2026 Hit
ATL rapper PLUTO earned one of the first new hip-hop hits of 2025 with her YK Niece teamup “Whim Whamiee,” and now she’s back with her first viral song of 2026. Hopping on fellow ATL female rapper Taffy’s breakout hit “Feeling on My Body,” PLUTO’s remix has helped the song conquer TikTok, thanks to a partnered dance trend created by users @1waykj and @1.waykai.
Their original Jan. 5 dance has since soared past 1.7 million views, helping the accompanying unofficial “Feeling” TikTok sound reach over 57,300 posts. On Jan. 4, user @zolodoloo debuted an unaffiliated solo dance in a clip that earned over 1.6 million views, helping its accompanying unofficial TikTok sound hit 30,300 posts. As the partnered dance trend has attracted celebrity couples like Love Island USA’s Serena Page and Kordell Beckham, all official and unofficial “Feeling” TikTok sounds play in over 113,800 combined posts.
In the four-day period following the two new dance trends, “Feeling on My Body” exploded over 174% to 817,000 official on-demand U.S. streams, according to Luminate — a far cry from the 298,000 official streams the track collected during the period of Jan. 2-5.
With this new hit showing no signs of slowing down, PLUTO has clearly hit the ground running in 2026. — KD
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