Speaking with The Television Academy, Manilow reflected that early in his career, writing his own songs was a “whole other world” from playing other people’s music. It was around that same time that he began writing commercial jingles.
One of Manilow’s most enduring tunes was written for State Farm Insurance. He later explained how he crafted the now-iconic melody that so many people know by heart.
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♬ original sound - barrymanilowofficialHe continued, "You get residuals if you're singing or talking on the commercial, but as a composer, you get a flat fee. For that State Farm commercial, I got $500. It's been going for 45 years. But nobody expected a jingle to last that long."
Among Manilow's most recognizable jingles are the familiar "You deserve a break today" [for McDonald's], as well as jingles for Pepsi, Dr. Pepper, "Get a bucket of chicken" [for Kentucky Fried Chicken], and the Band-Aid commercial, "I am stuck on Band-Aid, 'cause Band-Aid's stuck on me."
He said, "I never considered myself a solo singer. I was behind other singers playing piano, arranging, conducting, writing, but never did I think about performing or singing."
Barry Manilow is one of the world's all-time bestselling recording artists, with worldwide sales exceeding 85 million records.
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