As we stumble into what increasingly looks like a hardware-unfriendly 2026, RAMnarök shows no signs of petering out. As tech giants continue hoarding memory chips to build their AI farms, and suppliers gleefully jack up their prices in turn, consumer-grade RAM is still laughably expensive – and SSDs, most of which also need these in-demand chips, are seeing some nasty inflation as well.
I bring this up now, when storage prices began climbing back in November, because the past week has been particularly fucked, vis-à-vis the kind of SSDs you’d want in a modern games PC. Keepa, Amazon-tracking the browser extension I’ve long used to gauge the honesty of Prime Day and Black Friday deals, makes for grim reading: the 1TB WD Black SN850X currently sits at £162, having been £116 on January 5th, and £85 on November 5th. Nearly double the price, in barely two months.
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