However, me and my partner (23 and 24) were tempted to cover our eyes a few times. No, we’re not squeamish – we're simply averse to a trodden path of unrealistic social media representation that makes for slightly uncomfortable viewing.
Run Away throws us straight in at the deep end. Simon Green (James Nesbitt) tells his daughter to get off ‘Tiktak’ - a deliberate mistake but one that sets the tone. This is quickly followed by the instant virality of a fight between Simon and missing daughter Paige’s (Ellie de Lange) boyfriend, Aaron Corval (Thomas Flynn).
Ten minutes into episode 1 and the fight (after being filmed by a famous YouTuber) has 2 million views. Simon’s lawyer, Jessica (Tracy Ann Oberman) states, “You know how these things spread.” I am not sure we do – it’s a stretch.
Netflix is somewhat of a repeat offender. Emily in Paris sees Emily (Lily Collins) instantly hit the algorithm jackpot as soon as she changes her username and snaps a few aesthetic pictures of the Seine.
Our social media landscape is so oversaturated that going ‘viral’ is hard work – and it is highly unlikely you will become an influencer overnight.
All this serves to do is age the show. Social media advances at a rapid pace. Trends come and go weekly, so dialogue that seems current at release often ages like sour milk. This results in the opposite effect to the one intended – a show feeling clunky instead of current.
Max (formerly HBO Max) comedy drama series Hacks centres around social media but manages to do it in a way that feels authentic.
Ava Daniels (Hannah Einbinder), a 25-year-old writer from LA, is struggling to find work after a brush with cancel culture sends her career spiralling. Similarly on the outs is long-time Las Vegas comedian Deborah Vance (Jean Smart), who is navigating another harsh reality - irrelevance.
View Green Video on the source websiteAlso, it keeps social media’s influence as the driver of plot momentum not an out-of-place plot device. Ava and Deborah navigate it to their advantage and disadvantage, with the exploration of its impact on reputation helping the show's authenticity.
The show trusts its audience to understand the digital environment it discusses and its impact on real-life worries such as careers. There’s no forced slang and virality magic wand, just real-life consequences that an audience can relate to.
When Carmy Berzatto’s (Jeremy Allen White) restaurant does go viral, it’s because of a gradual increase in success, built through hard work. This increased attention turns into increased pressure with the show understanding the turbulent world of social media and its consequences.
What really makes a show's use of social media work is when the focus is on the consequences of social media and it can explore what this means for the characters. As socials are so intrinsic to our lives, it's essential the use of it feels authentic to a lived experience – no montages of people discussing ‘viral’ videos, loud alerts or forced slang. It’s simply distracting.
Run Away is streaming now on Netflix – sign up from £5.99 a month. Netflix is also available on Sky Glass and Virgin Media.
Check out more of our Drama coverage or visit our TV Guide and Streaming Guide to find out what's on. For more TV recommendations and reviews, listen to The Radio Times Podcast.
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