“As a luxury travel planner who’s been studying the ins and outs of travel since I was 10—and who’s now visited all seven continents across 72 countries and planned more than 30,000 trips to date—I’ve seen just about every kind of trip there is,” Alder says. “But experiences like Japan are in a category of their own.”
Another major factor fueling that surge: accessibility. “There are far more nonstop routes to Japan now, including direct flights to Tokyo from cities that never had Asia-Pacific service before,” Alder explains. “It's made Japan feel far less intimidating.”
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Where to Go Beyond Kyoto and Tokyo
View this post on InstagramKanazawa, with its high-quality seafood from the Sea of Japan, and well-preserved samurai and geisha districts, appears on nearly every itinerary. “It is essentially what Kyoto was 10 years ago, with far more incredible sites than most people realize," says Alder.
Travelers are also eager to experience what’s new. “The immersive digital art collective teamLab has been expanding rapidly across Japan," says Alder. "What was once a single location in Tokyo can now be found throughout the country, including a new space in Kyoto (Biovortex Kyoto, near Kyoto Station) that’s particularly fantastic."
Logistics are often what intimidate travelers most—especially once they venture beyond major cities, particularly in places where English is not widely spoken. “Getting around Japan doesn’t have to be stressful,” Alder says. For his clients, guides are arranged throughout the journey, and greeters are stationed at complex train transfers so travelers never have to worry about navigation or luggage.
After years of planning trips around the world, Alder is confident about what’s happening now. “Japan isn’t just trending,” he says. “It’s becoming a once-in-a-generation travel moment—and travelers are finally ready to do it right.”
Know Before You Go
Travelers heading to Tokyo typically arrive at either Haneda Airport or Narita International Airport. Haneda is closer to central Tokyo and often allows for a shorter transfer into the city, while Narita handles a large share of long-haul international flights.
For travelers booking with points, many premium travel credit cards allow points to transfer to airline partners, making it possible to score Japan flights—including business-class seats—on carriers like Japan Airlines and All Nippon Airways at especially competitive redemption rates.
Japan places a strong emphasis on etiquette and respect, and even basic cultural awareness can make a noticeable difference. Simple practices like knowing when to bow, removing shoes when required and observing quiet behavior on public transportation help travelers feel more comfortable and welcomed—and often lead to a more meaningful experience overall.
Food is a central part of the Japan travel experience, extending far beyond sushi. From regional ramen styles and street food to casual neighborhood restaurants, Japan’s food culture rewards curiosity.
4. Budget Appropriatly
Additionally, a shift to a refund-based duty-free system begins in November 2026, requiring shoppers to pay tax upfront and claim it back at the airport. These measures have been implemented to help combat overtourism and pay for infrastructure upgrades, environmental conservation at iconic sites like Mt. Fuji, and the expansion of sustainable tourism initiatives in lesser-known regions.
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