Colorado man puts $12 cat litter into his Walmart shopping cart on the app. Why is it $29 at the store?: ‘Digital price tags need to be banned’ ...Middle East

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The idea behind dynamic pricing is pretty simple—and it isn’t exactly new. In short, dynamic pricing is the process that allows prices to change quickly in response to current conditions. For example, if there’s a sudden rush to buy a product, dynamic pricing may allow a business to dramatically increase the price in response to this demand.

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