Introducing The Milo, Hotel by the Sea: Multi-Million-Dollar Renovation and Rebrand Complete for Cherished Santa Barbara Coastal Retreat ...Middle East

A new chapter has officially begun for one of Santa Barbara’s most beloved coastal landmarks. The Milo, Hotel by the Sea (The Milo), formerly Hotel Milo, has unveiled the results of a multi-million-dollar renovation and rebrand significantly elevating the guest experience. The comprehensive transformation includes a full reimagination of all 121 guestrooms, upgraded outdoor gathering spaces, and a refreshed brand identity, marking the most extensive update to the property in more than 30 years and positioning The Milo as one of Santa Barbara’s premier design-forward, experience-led boutique hotels. The Milo’s new identity honors the hotel’s storied past while presenting a modern vision for its future. Situated on the former site of the iconic 400-room Potter Hotel, the property was reintroduced as Hotel Milo in 2014, named for the original hotelier, Milo Potter. As part of its rebranding, The Milo introduces a new logo inspired by classic coastal typography, a refined visual identity,...

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