The four-day sports and culture festival will take over the Javits Center from July 16-19, bringing together legendary athletes, global music stars and passionate fans under one roof.
After a record-breaking debut that earned it the nickname “the Comic-Con of Sports,” Fanatics Fest is expanding in both size and scope for its 2026 edition. For fans who love big moments, this year’s guest list delivers early and often.
Team Brady Owner Tom Brady during Team Brady's Leaders' Summit at The Setai Hotel on November 06, 2025 in Miami Beach, Florida.Photo by Megan Briggs/Getty Images for Team Brady
Kevin Hart has also been newly confirmed following his partnership with Authentic Brands Group, further boosting the entertainment value of the weekend.
View this post on InstagramFanatics Fest 2026 Brings Sports and Culture Together
A large collector’s hall will feature rare trading cards and memorabilia from top auction houses, giving collectors a chance to see items that are rarely available in one place.
Fanatics confirmed that more than 500 athletes and celebrities are expected to appear across the four days. In addition to Brady, Jay-Z, Scott and Hart, the growing talent list includes stars like Aaron Judge, Kevin Durant, Jalen Brunson, Karl-Anthony Towns, Mike Tyson, Diana Taurasi, Allen Iverson, Trae Young and Klay Thompson.
With its mix of sports legends, music icons and fan-first experiences, Fanatics Fest 2026 is shaping up to be one of the biggest entertainment events of the summer in New York City.
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