Forward-thinking trends like artificial intelligence and so-called vertical videos — ones that are more smartphone-friendly — are in store for this new generation's future. And one entertainment powerhouse is now taking note.
To keep up with its rival platforms in terms of daily engagement, Disney+ will welcome vertical videos (also known as "verts") in the near future, according to media outlets including Deadline. The company behind Mickey Mouse unveiled the news during its Tech + Data Showcase on Wednesday, Jan. 7.
The push into vertical video comes after ESPN entered the space with verts within its ESPN app, The Hollywood Reporter noted on Wednesday.
View this post on InstagramDisney executives also leaned into artificial intelligence during Wednesday's presentation — no surprise there — spotlighting AI-powered ad-planning tools and an AI video-generation feature so that advertisers can develop spots more quickly, according to THR.
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