NBCUniversal, AWS, Adobe & WPP Execs On Balancing AI Ad Innovation With IP Protection ...Middle East

Senior execs from NBCUniversal, Amazon’s AWS, Adobe and ad agency WPP discussed the tricky balance between embracing AI and safeguarding IP during a panel discussion Monday at CES. “We’ve been talking about personalization for decades,” said Hannah Elsakr, VP of GenAI New Business Ventures at Adobe. To that point, she continued, “Nobody wants to see […]

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