Since opening in 1958, Sizzler expanded to over 700 locations across the U.S. Today, just 74 remain. Despite two bankruptcies, in 1996 and 2000, the chain has continued to adapt.
“Our current leadership is much more focused on hey, let’s take the best of Sizzler and let’s make it even better,” Clark told QSR.
“We feel like we have a really great brand here,” Clark told QSR. “And our results have been very solid. We constantly pup up in pop culture. I think what we’re trying to do with the remodel is really stay relevant and have facilities and assets that meet our reputation.”
Renovations alone aren’t enough. The chain is also focusing on the classics that fans know and love — steaks, salad bars and a family-friendly atmosphere.
“Why we have some restaurants that have stood the test of time through different rebirths; why people keep coming back.”
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