A screen, stage, and business powerhouse, Shields understands the unique cultural footprint the long-running Hallmark hit has carved out — and why its devoted fan base, known as the "Hearties, "remains so fiercely loyal.
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“I have a Type 1 diabetic daughter who was diagnosed at age 14, and this is the first major television series script that came across my desk that had a legitimate Type-1 diabetes storyline, and that definitely hit home for me.”
Related: Brooke Shields Will Make Surprise Return to ‘When Calls the Heart’
Kevin McGarry as Nathan McGarry and Brooke Shields as Charlette Thornton iin 'When Calls the Heart'“Charlotte is a modern woman who’s not afraid to take things into her own hands. She represents the demographic and age bracket that I started my company, Commence, for.”
She said there was a hole in the market for women over 40 who are dealing with the “skinification of their scalp,” so she started a hair care brand for a previously untapped beauty market. The When Calls the Heart audience has been embracing her mission with Commence. “We are doing six products in the hair care sector, and we will grow into other categories in the future.”
Related: Brooke Shields’ Chair Mix Up on ‘Today’ Has Jenna Bush Hager in Stitches
“The animals in our lives are so important, and we need to treat them the way they deserve to be treated, by paying close attention to what we put in their bodies,” Shields said.
“With my daughters off in college, that unconditional love of a pet is nice to have around the house, and on my lap, because my other babies are not around a lot anymore. Prospect Pet is about giving people a new understanding of how to keep their pets healthier and give them a better quality of life, potentially for a longer time. These are two feel-good companies; one’s for humans, and one’s for pets.”
Brooke Shields“You could tell that she took her job and her role in the show very seriously. which was super meaningful because I’ve been wanting Charlotte to come back into the fold for many years,” the 41-year-old added. “We laughed a lot together.”
Krakow added that she appreciated how much fun Shields had off-scene with their young co-star Hyland Goodrich, who plays Little Jack. “While they were setting up the camera, I loved seeing their silly dynamic together. They were dancing and having a great time. It was a great deal of fun to see.”
Shields said working with Krakow was a pleasure. “Erin is the perfect example of a leader because she sets the tone for that set, and there’s no sense of superiority or attitude,” Shields said of her co-star.
Erin KrakowWhen it comes to family dynamics, Shields had the opportunity to bring her eldest daughter, 22-year-old Rowan, on the set of When Calls the Heart. Rowan, whose career plans include working behind the scenes, was told by the producers and writers that they were going to write a small part for her, much to her mom’s delight.
Related: 3 Babies in 6 Weeks?! A Massive Baby Boom is Blessing the Cast of ‘When Calls the Heart’—See Which Stars are Expecting!
In the same way as the fiercely loyal fans watch When Calls the Heart and the Hallmark movies with their loved ones, Shields hears similar praise for her new show.
When Calls the Heart Season 13 premieres on Sunday, January 4, at 8 p.m. ET/7 p.m. CT on Hallmark and the next day on Hallmark+
Up Next, If Hallmark Made a Movie in Your State, This Is Where It Would Be Set
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