I have a special email address just for my streaming services and random apps, so when Peacock or Hulu mysteriously log out on my TV, I can just reset the passwords using the special email address without junking up my real one.
You need an email for newsletters
In case you haven’t noticed, all your favorite news sites and even individual writers are gung-ho about newsletters. It’s great to get the information you want in your inbox, but less great when it interferes with you seeing the messages you actually need to get more important daily tasks done.
This is where I fall short: I don’t actually have this, at least not in a consistent way. I use my real email for all my little adventures and money-making projects, which has become my downfall. When I used to freelance a lot, my email got added to some kind of freelancer database and now my personal inbox is absolutely brimming with PR pitches I never open or read. These come in so often that real correspondence from family members or people I am trying to work with gets lost.
Do this early on when you start a project, too. I'd love to set up separate email addresses for my resale business, my fitness class teaching, and my copywriting and freelancing, but getting all my contacts in those spheres to start emailing the new address instead of the old one would cause headaches. Setting it up early precludes that, but also helps you shift into a different headspace when you're corresponding with someone like a potential client. I do feel more assertive when I'm talking to someone as "Lindsey Ellefson, MPH" or "Lindsey Ellefson, award-winning journalist" instead of just "Lindsey Ellefson." Setting up something like [your name][your title]@gmail.com can help you step into that more self-assured mindset.
Some multi-email tips
I recommend using Gmail for all of this, too, because the Gmail app makes it so easy to switch between different accounts right on your phone. That way, you can even assign the addresses to different Chrome profiles on your computer, which has been a lifesaver for me as I toggle between different parts of my life. The only downside to going Gmail-only is that it's hard, at first glance, to see which address is receiving a message when you get an alert on your phone's lock screen. It shouldn't be a major issue, though, because for a lot of these, like the one for streamers, you should toggle push notifications off entirely.
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