The advertisement, titled "Spoiled 2025," was designed as a year-end recap, but for many, it felt more like a holiday ambush. The spot flashed images of beloved characters with the word “DIED” emblazoned across their faces, including major reveals for Squid Game Season 3 and Wednesday. It all served as a high-stakes lead-up to the Stranger Things finale, hinting that no one in Hawkins is safe.
See the ad (and the spoilers) below.
The frustration stems from the captive audience nature of live sports. Unlike a YouTube video where a viewer can choose to click away, the NFL broadcast left fans with nowhere to run. “I really don't know what they're going for here,” another commenter wrote. “The people who haven't seen these shows will likely be annoyed, and it's probably not going to encourage them to watch—and anyone who has seen these shows won't care. But, I guess we're all talking about Netflix at the moment, so maybe that was the goal. No such thing as bad press and all that.”
While the ad successfully dominated the conversation during one of the biggest TV windows of the year, it may have cost the streamer some goodwill. By showing characters with “DIED” next to their pictures, the ad gave away the ending of Squid Game and the fate of key heroes in Adolescence.
As fans prepare for the Stranger Things series finale on December 31, a sense of bitterness remains for those who weren't caught up on their watchlists. Some fans even poked fun at the streamer’s reputation for canceling projects, with one joking, "Don't worry we'll cancel it next season anyway."
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