In the days leading up to the 2020 presidential election, the Lincoln Project, the viral ad-making Never Trump group, was riding high. Over the previous 11 months, the group’s videos and tweets had been viewed tens of millions of times and it had raised tens of millions of dollars. It had garnered the attention of Trump himself, who regarded the group as a thorn in his side and frequently groused about it, both in public and in private. The group was also on the verge of a huge victory. With Trump facing a historic wipeout, the Lincoln Project could claim it played a decisive role in his defeat, particularly for marshaling Republicans to Joe Biden’s side. The group seemed poised to enter a n
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