The unexpected moment happened at the Choose Love Store on Regent Street, where Martin sang and played guitar for people who were simply there to shop. The performance came just days after he stunned wedding guests by appearing in person to play for a couple’s first dance, adding to a growing wave of feel-good moments led by the singer.
The band shared the intimate scene on Instagram, showing Martin seated with his guitar as shoppers quietly gathered around him. Some sat on chairs, others on the floor, forming a small circle of listeners.
Chris Martin of Coldplay performs onstage during a concert at Wembley Stadium on August 22, 2025 in London, England.Photo by Samir Hussein/WireImage
Coldplay captioned the post by explaining that Martin had surprised shoppers at the Choose Love Store, a non-profit organization, and encouraged people to visit the charity’s shop at 245 Regent Street before Dec. 24.
View this post on InstagramChris Martin Surprise Serenade at London Charity Store
“What a wonderful surprise ??,” a fan wrote.
“Chris love surprising others ♥️♥️♥️,” a commenter said.
“His sweetness and his empathy are incomparable ❤️,” added another.
A follower summed up the mood, writing, “What a guy! Choose Love ❤️.”
The plan began when the groom’s mother asked Martin for a simple video message. Instead, he appeared in person, wearing a beanie and casual clothes and played the piano while the couple danced. Many guests did not even realize it was him at first.
As someone who has followed Coldplay for years, moments like this feel true to who Martin has always been in public. He often speaks about love, connection, and empathy, and here he showed those values through action. There was no stage, no bright lights, just a guitar, a song and a group of strangers sharing a calm experience together.
Related: Coldplay's Chris Martin Surprises Couple at Wedding and the Guests' Reaction Is Wild
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