These aren't necessarily apps that OpenAI builds itself, either; rather, you'll find options here based on apps you may use yourself. The initial batch of apps included with the feature's rollout included Booking.com, Canva, Coursera, Figma, Expedia, Spotify, and Zillow—big apps you've likely used before.
While in a conversation with ChatGPT, you could ask the bot to help you book a flight to Paris via Expedia, find a particular listing through Zillow, or create a slide for a presentation with Canva. From OpenAI's perspective, this adds a host of additional functionality to ChatGPT the company couldn't offer itself. OpenAI doesn't need to build an apartment-hunting tool into ChatGPT; it can just pull in Zillow. It also doesn't escape me that the more apps that OpenAI folds into ChatGPT, the less likely it is you'll need to leave ChatGPT to do something in another app—but that's none of my business.
ChatGPT's "app store" isn't really a store
Credit: LifehackerApps is apparently in beta, according to a label affixed to its title in ChatGPT. Here, you'll find a rotating slide featuring an ad for some of the service's biggest apps, like Canva and Zillow, and, below it, rows of apps to choose from. Right now, the apps are sorted into "Featured," "Lifestyle," and "Productivity," with no option that includes all the apps. (But they seem to be entirely split across Lifestyle and Productivity.) There are a lot of options here already. Some made headlines this week, like Photoshop and Apple Music, while others arrived more quietly, like Asana, Uber, and Target. It's not just traditional apps like Zillow or Spotify that are getting the app treatment here, either. OpenAI is also considering "connector" services, like Google Drive, as "apps."
Here are the apps I'm seeing at this time. Just note this might not be a complete list, especially as OpenAI continues to add more apps to the service:
Adobe Express
Agentforce Sales
Airtable
Amplitude
Asana
Azure Boards
Booking.com
Canva
Cloudinary
Coursera
DoorDash
Egnyte
Figma
Google Drive
Hex
Hugging Face
Intuit Credit Karma
Intuit TurboTax
Klaviyo
Lovable
Monday.com
Netlify
OpenTable
Outlook Email
Pipedrive
Ramp
SharePoint
Spotify
Target
Teamwork.com
Thumbtack
Uber
Vercel
Zoho
Zoom
If you're an avid ChatGPT user and frequently switch between it and any of the apps on this list, there might be some utility here. Maybe coders will find the integration with Hugging Face and Lovable to be beneficial, while Photoshop users might take advantage of the AI image editing tools this integration provides. But I'm still left feeling like this is more gimmick than anything else: I don't need to connect my Slack to ChatGPT to generate follow-ups for me: I'm perfectly capable of responding to emails myself, and managing my own calendar, so no need to connect Outlook or another email client to the bot. Maybe a future update will sell me on connecting generative AI to all aspects of my work and personal life, but so far, I'm still not convinced.
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