The results may surprise some shoppers who expect flashy treats to take the crown. Instead, the data points to a cookie rooted in history, nostalgia and unmistakable seasonal flavor. According to a nationwide analysis released by Target, gingerbread cookies were the most popular holiday cookie in the U.S., topping purchase lists in 38 states and earning the unofficial title of America's cookie of Christmas in 2025.
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How Gingerbread Became America's Holiday Favorite
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By the 16th century, English bakers refined gingerbread, creating a softer texture that more closely resembles today's cookies. Queen Elizabeth I is often credited with popularizing gingerbread figures made in the likeness of guests at her court, laying the groundwork for the iconic gingerbread man. In Germany, bakers later introduced elaborate gingerbread houses inspired by the fairy tale Hansel and Gretel, cementing gingerbread's association with the holidays.
Related: JCPenney's Whimsical Holiday Table Top Find Is Giving Gingerbread Cottage Energy
How the Rest of the Country's Cookie Choices Stack Up
Target
Shortbread cookies hold strong in four states, including Maine and New Jersey. Their buttery simplicity appeals to those who prefer understated flavors and classic baking techniques.
Still, with its deep history, warm spices and unmistakable seasonal identity, gingerbread's nationwide reign shows that sometimes the most enduring traditions are the ones that resonate the most.
Related: The 30 Best Christmas Cookie Ideas and Recipes for an Over-the-Top Cookie Exchange Party
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