Clearblue unveiled the product on Instagram this week with a flashy campaign that leans hard into the "extra" energy of modern parenting. “Because your results deserve a little extra sparkle! ?✨” the brand captioned the post, showcasing the rhinestone-adorned stick.
While the internet’s reaction has been mixed, the product addresses a very real complaint among sentimental parents. Digital pregnancy tests are notorious for their short battery lives; the "Pregnant" screen typically goes blank within 24 hours, leaving parents without a physical memento of the life-changing moment.
View this post on InstagramHowever, not everyone is sold on the idea of buying a "fake" test for the ‘Gram. The comment section on Clearblue’s announcement quickly turned into a battleground of opinions, with some users baffled by the concept of purchasing a medical prop.
Related: 75 Pregnancy Announcement Captions for Instagram
By offering an official, sanitized, and bedazzled version, Clearblue is attempting to reclaim the announcement moment. Whether it becomes a staple in memory boxes or a passing trend remains to be seen, but one thing is certain: Instagram feeds are about to get a lot sparklier.
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