Ahead of the highly anticipated sports event, the United States Olympic & Paralympic Committee (USOPC) named the 54-year-old rapper as its first-ever honorary coach.
“In this new role, Coach Snoop joins the Team Behind the Team: the staff, coaches, medical experts, administrators and partners who help athletes chase their dreams and inspire the nation,” as mentioned in a press release, adding “Known for his passion for community, mentorship and elevating young people, Snoop will lend his signature humor and heart to help motivate Team USA athletes on their road to the Olympic and Paralympic Winter Games Milano Cortina 2026 and beyond.”
Snoop Dogg performs during the AFL Grand Final match between Geelong Cats and Brisbane Lions at Melbourne Cricket Ground on September 27, 2025.Morgan Hancock/AFL Photos/via Getty Images
The official also highlighted Snoop Dogg’s contagious enthusiasm for the Olympic and Paralympic movement.
On Instagram, he shared a screenshot of an article along with a message of surprise and disbelief. He also expressed how deeply grateful and humbled he was by the recognition.
Snoop Dogg’s IG update pic.twitter.com/GHKnc4XeGz
— Polly (@pollygarcia0915) December 12, 2025At the same time, fans and industry figures are cheering this milestone in Snoop Dogg’s legendary career.
Fellow rapper Flavor Flav added “LETZ GOOOO MY GEE,!! YOU GONNA HAVE TO COME UP AND COAH MY BOBSLED AND SKELETONS ATHLETES AND MEEEEEE,,, cuz I joined the team.”
Besides congratulatory messages, the comment section was also filled with reactions calling him “Coach Snoop.”
In fact, Snoop Dogg had a major part during the Summer Games in Paris in 2024.
Related: Snoop Dogg Hailed a ‘True Hero’ for ‘Generous’ Response to LA Wildfires
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