The legislation took effect on December 10, targeting platforms like TikTok, Instagram, Twitter (X), and Snapchat, and imposing potential fines of up to AUD$50 million ($49.5 million USD) on companies that fail to keep young users off their services.
Harry and Meghan emphasized that the bold move sends a necessary signal to Silicon Valley. They view the ban as vital for protecting children at a critical developmental stage. “This bold, decisive action to protect children at a critical moment in their development sends a strong signal that a child’s mind is not a commodity to be exploited. It buys young people valuable time back in their childhoods, but it doesn’t fix the fundamental issue we all still face with social media platforms.”
The statement also acknowledged the significant positive potential of social media, particularly for vulnerable youth, arguing that these platforms can be a “genuine lifeline” for LGBTQ+ young people and those suffering mental health crises. However, the omnipresent harms often overshadow the benefits.
The statement concluded by calling for a "reckoning," hoping this Australian ban will force tech leaders to take responsibility for platforms built with growth as their first principle, rather than safety. The message notes what the Sussexes deem to be an ethical failure: "The companies ‘unintended consequences’ of a decade ago are now part of their money making strategy, and children have become their collateral.”
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