Samsung Electronics MENA has unveiled its AI Home Experience in Dubai, a living embodiment of how artificial intelligence can transform homes. Over three days, guests are said to have immersed themselves in a fully re-imagined residence, showcasing Samsung’s vision of Future Living, Now.
The guests explored how technology can elevate ordinary moments into experiences, the firm said.
AI Home was designed as a narrative journey, rather than a static showcase. Visitors experienced how Samsung’s unified ecosystem of Bespoke AI, Vision AI, Galaxy AI, and SmartThings work together to create a learning, anticipating, and supportive space for modern life. Samsung said it welcomed influential creators, key opinion leaders, gamers, and regional partners during the event, providing them with a firsthand look at how AI Home integrates design, technology, and lifestyle to enhance comfort, creativity, well-being, and entertainment.
At the core of this transformation lies Samsung’s AI-powered innovations. Bespoke AI redefines home appliances by anticipating needs and optimising efficiency. Vision AI enhances entertainment and connectivity, making every interaction intuitive and personalised, the firm said in its statement.
Galaxy AI, integrated across devices, empowers users with smarter tools for productivity, creativity, and wellness, it added.
Omar Saheb, Vice President of Marketing & Online Business, Samsung Electronics MENA said, “The AI Home Experience in Dubai is more than a showcase of technology; it’s also a celebration of the region’s vibrant creativity and innovation. Over these three days, we’ve brought together the region’s top creators, key opinion leaders, and strategic partners to explore how the era of intelligent homes is no longer a distant concept; it is unfolding today. This event aligns Samsung’s vision to fostering collaboration and driving meaningful advancements in connected living, tailored to the unique needs and aspirations of a modern homes. Together, we are shaping a future where homes are not just smart but deeply personalised, sustainable, and inspiring.”
Samsung’s three-day event took attendees on a captivating journey through five uniquely designed spaces, each showcasing how the company’s AI-driven innovations seamlessly adapt to modern lifestyles. In the living room, Vision AI transformed entertainment into a personalised spectacle, while the redroom became a sanctuary of relaxation optimised for restful sleep with SmartThings and Galaxy AI.
The home gym offered a tailored fitness experience powered by Galaxy AI’s coaching capabilities, and the kitchen showcased Bespoke AI’s ability to turn everyday tasks into effortless routines. The gaming room thrilled enthusiasts with cutting-edge displays and devices, delivering unparalleled immersion. Together, these spaces painted a vivid picture of a future where technology enhances every aspect of life.
Samsung said its vision of intelligent living prioritises accessibility, aiming to empower more households across the region with AI-driven convenience and innovation. Samsung remains dedicated to expanding its ecosystem, fostering deeper partner collaborations, and continually reshaping the way people live, create, relax, and connect in the homes of tomorrow.
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