New Opening: The Zetter Bloomsbury to Open in Early 2026 ...Middle East

The Zetter Group will expand its celebrated London portfolio with the opening of The Zetter Bloomsbury in March 2026. Occupying six interconnecting Georgian townhouses near Russell Square, the new 68-bedroom property will bring The Zetter’s distinctive, personal approach to hospitality to one of the capital’s most storied and cultured quarters. Award-winning designer James Thurstan Waterworth draws inspiration from Bloomsbury’s intellectual spirit, a neighbourhood long defined by writers, collectors and creatives, while retaining the personal warmth and character that distinguish The Zetter’s Marylebone and Clerkenwell properties. The 13,760-square-foot hotel sits directly opposite the British Museum, with the independent shops and cafés of Lamb’s Conduit Street just moments away. Having trained under Martin Brudnizki and later shaping Soho House’s distinctive style as European Design Director, Waterworth has honed his skills to craft a space that is both globally sophisticated and pe...

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