Find out who Ballerina Farm is and why Ballerina Farm is controversial.
Who is Ballerina Farm?
Ballerina Farm is the handle and nickname of influencer Hannah Neeleman (née Wright). She has, as of this writing, about 21 million followers across TikTok and Instagram.
Neeleman participated in pageants throughout her life, winning Miss New York City in 2010.
After their wedding, the pair spent several years on a Mormon mission in Brazil. Upon moving back to the states, they moved to a 328-acre farm and welcomed eight kids. Hannah documents their lives on Instagram and TikTok under her @ballerinafarm handle, with footage including she and her family making homemade sourdough, gardening and milking cows.
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Ballerina Farm co-CEOs Daniel Neeleman and Hannah Neeleman attend the 2025 TIME100 Creators Launch Party at Gansevoort Rooftop on July 10, 2025, in New York City.Photo by Craig Barritt on Getty Images
Is Ballerina Farm heir to JetBlue?
Daniel's father, David Neeleman, is very rich thanks to several airlines.
David was replaced as CEO and chairman of the board at JetBlue in 2007 and 2008, respectively, and he later founded Azul, a domestic airline in Brazil. (In case you didn't clock it, "azul" means "blue" in Portuguese.)
Phew! All that to say, Daniel may be an heir to the JetBlue founder's fortune, but he's got a lot of other hands in that big pot, too: David has 10 children including Daniel, all of whom will likely get (or at least want) a piece of that golden pie.
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View this post on InstagramBallerina Farm the person, as in Hannah Neeleman, is known for her cooking, baking, farming and child-rearing content, as well as for her pageantry: She competed in the Mrs. America pageant (for married women) when she was just two weeks postpartum from her eighth child, admitting to the New York Times that she was "still bleeding a little" at the time.
What does Ballerina Farm's husband do for a living?
Daniel is the CEO and co-founder of Ballerina Farm, which is his fulltime job.
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How old was Hannah Neeleman when she got married?
Why is Ballerina Farm controversial?
Phew, where do we begin? Since gaining popularity, Ballerina Farm has garnered a ton of controversy and criticism. Here are the biggest ones.
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The Ballerina Farm cutting board was criticized for being overpriced and low quality
Hannah responded to the criticism with a TikTok video of her own, explaining that a local husband and wife make the cutting boards by hand and that because they're so heavy, they're expensive to ship.
@ballerinafarm♬ original sound - Ballerina Farm
One particular Ballerina Farm item, a box of 30 croissants for $144, is pretty pricey (especially compared to, say, purchasing the same amount of croissants from Costco, which would set you back less than $40).
The Ballerina Farm lifestyle may not be as attainable or sustainable as they make it seem
While the Neelemans happily live off their land, they rarely mention that Daniel comes from a mega-rich family worth hundreds of millions of dollars. Considering real estate and rent prices spiking and wages stagnating over the last 20+ years, many critics have pointed out that it's unlikely any of their followers would be able to afford to raise eight children anywhere, let alone on a 328-acre property, no matter how many bootstraps they pull up.
When Neeleman competed in the Mrs. America pageant just 12 days after giving birth to her daughter Flora Jo, critics lashed out at the unrealistic standard she was setting for postpartum mothers. She dismissed the criticism, telling the New York Times, “A pageant is not like I’m running a marathon. I’m literally in a chair, getting pampered, mostly.”
A lot of people are concerned about Ballerina Farm's Hannah Neeleman being a 'tradwife'—and worry that Daniel Neeleman may be controlling
Concerns rose after a profile on Ballerina Farm was published in the Sunday Times in July 2024, in which Hannah admitted that she got an epidural for the labor and delivery of just one of her eight children—and she got it when Daniel was out of town. Daniel also stated that they don't plan their pregnancies, but that somehow Hannah almost always gets pregnant nine months after giving birth.
“I gave up dance, which was hard. You give up a piece of yourself,” Hannah said, later noting, “My goal was New York City. I left home at 17 and I was so excited to get there, I just loved that energy. And I was going to be a ballerina. I was a good ballerina. But I knew that when I started to have kids my life would start to look different.”
For her part, Hannah later fought back against the tradwife claims, saying in an Instagram video that allegations of Daniel being controlling "couldn't be further from the truth" and that she was disappointed in the profile, explaining, “We thought the interview went really well. We were taken [aback] however, when we saw the printed article, which shocked us, and shocked the world by it being an attack on my family and my marriage.”
She also said she tries her best not to let outside noise get to her.
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