Why “smart hotels” shouldn’t become soulless hotels? ...Middle East

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Digital transformation in hospitality, from mobile check-ins, digital keys, to IoT-powered smart rooms, is accelerating. According to a 2025 report from Oracle Hospitality + Skift, about 34 % of hoteliers said they are “already heavily invested” in contactless technology, with another 26.6 % in “early stages.”

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