Truckee is usually buzzing by early December, with skiers and snowboarders filling hotels, restaurants, and shops. But this year, businesses say the warmer-than-normal start has kept crowds lighter and created uncertainty about when the winter rush will truly begin.
The mix of rain and light snow has left resorts like Northstar heavily dependent on snowmaking and left Truckee businesses in a holding pattern.
"I'm hopeful that once we get a little more snowfall, hopefully things will pick back up and make up for the loss," said Kristy Braun, owner of Mountain Arts Collective.
Adventure and tour companies are also waiting for their season to begin.
Local hotels are feeling the hesitation, too. Visitors are booking closer to their travel dates than usual, watching the forecast before committing.
Despite the slow start, business owners stressed they aren't discouraged. Many have lived through seasons where one strong storm flips the switch almost overnight.
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