This is depressing, maddening stuff. TNR has been covering climate obstructionists’ transition from straightforward “denial” to these more elaborate forms of disinformation since at least 2020, and in recent years the problem has only gotten worse.
It’s not just that 65 percent of Americans say they’re at least “somewhat worried” about climate change. Per the latest large-scale survey from the Yale Program on Climate Change Communication, 48 percent say people in the United States are being harmed “right now,” with 46 percent saying “they have personally experienced the effects of global warming.”
The experiences of climate change are going to become easier, not harder, to recognize in coming years. Perhaps the fossil fuel industry and its allies are pushing disinformation so wildly right now because they know this is an uphill battle. Arguably, they have already lost it. They cannot possibly win the information war when the information every day becomes more observable with the naked eye—and in people’s finances. Will people easily dismiss climate and affordability policy as “radical” as their homes tank in value, food and insurance costs spiral, and severe weather destroys their homes, finances, and lives? Maybe not.
What the climate obstructionists are also in danger of winning is the nihilism war. As Aaron Regunberg and other writers at TNR and elsewhere have pointed out, the fossil fuel industry is, to a certain extent, counting on people’s limited energy and constant discouragement. “Big Oil wants us to succumb to nihilism when it comes to climate change,” Aaron wrote last week. But they’re conspicuously nervous when people refuse to succumb. The moves that companies are now backing away from all emerged after the 2020 election, when people thought Democrats were going to get serious about climate change and media coverage of Greta Thunberg and others seemed to have shifted public opinion. Big companies were scared, and were hoping that flashy pledges could stave off more serious policy.
Again, the industry can leverage its considerable money on the spin machine (and it helps that it doesn’t seem to care how self-destructive its messaging may be to the wider society). But it’s up against considerable headwinds when it comes to human psychology and what people seem to care about.
“At the heart of this is love,” Anthony Leiserowitz, the director of the Yale Project on Climate Change Communication, which conducted the study, told the Times. “People love particular people, places and things. And those people, places and things are being threatened.”
That’s how much homeowner’s insurance rates have increased in the past six years in Washington state. Two residents whose rates more than doubled are now suing Big Oil companies and the American Petroleum Institute, accusing the fossil fuel industry of driving these increases via severe weather events associated with climate change.
What I’m Reading
Today in wild industry spending to prevent the clean energy transition:
After January wildfires destroyed more than 18,000 buildings in Los Angeles, a growing movement of residents who lost their homes want to rebuild all-electric, recognizing that burning gas in household appliances contributes to the climate-driven increase in the destructiveness of wildfires. An attribution study found that climate change made the January fires 35 percent more likely.
The monopoly gas provider in Southern California is offering thousands of dollars’ worth of rebates to wildfire survivors who rebuild with gas appliances. The rebates are paid for by California utility ratepayers through a California Public Utilities Commission (CPUC) energy efficiency program.
This article first appeared in Life in a Warming World, a weekly TNR newsletter authored by deputy editor Heather Souvaine Horn. Sign up here.
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