That might not be the case for long, however. Over the past week, reports have been circulating about OpenAI's plans to incorporate ads into ChatGPT. These aren't just based on rumors and conjecture, either: Engineer Tibor Blaho spotted references in ChatGPT's Android app beta to an "ads feature," that included things like "bazaar content," "search ad," and "search ads carousel." More damning, a Wall Street Journal report indirectly confirms the company's work to bring ads to ChatGPT—though more on that later.
This Tweet is currently unavailable. It might be loading or has been removed.Imagine a scenario in which you ask ChatGPT for a lasagna recipe, and an accompanying shopping list. Where the current iteration of ChatGPT might suggest "tomato sauce," you've expressed an interest in high quality ingredients in the past. So, in between mozzarella cheese and lasagna noodles, ChatGPT plops an ad for Rao's. Perhaps you would've spend $3 on the generic brand at the store, but now you're spending potentially more than $10 on the sauce. Or, say you're asking ChatGPT for advice on getting into running. An important factor here is the shoe you use, as a low-quality or old sneaker can lead to injury. Along with tips like "taking it slow" and "eating right," you get a convenient link to Nike's latest running shoe. How thoughtful.
ChatGPT ads might be delayed, but other tests are still ongoing
According to that Wall Street Journal piece, OpenAI CEO Sam Altman sent an internal memo to the company on Monday issuing a "code red." The key objective? Improve ChatGPT, in response to Google's latest Gemini models. Among the strategies here, which include improving personalization and performance, is to move resources away from lower priority efforts—including, most relevant to this discussion, advertisements.
But ads aren't the only intrusion OpenAI is testing right now. As highlighted by TechCrunch, among the hullabaloo about traditional ad placements, critics are also going after the company for another test: app suggestions. Hyberbolic Labs co-founder Yuchen Jin posted on X about his experience here, where at the end of one response, ChatGPT presents a box to "Find a fitness class" and "Connect Peloton." Jin isn't a free user either: He's a Pro subscriber, which costs $200 per month. One user responded to the thread, sharing that ChatGPT was routinely recommending Spotify, even though the user already subscribed to Apple Music.
This Tweet is currently unavailable. It might be loading or has been removed.At this time, there doesn't appear to be an imminent threat of ads in your ChatGPT experience, but just know you may see suggested apps as you chat with Chat.
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