With Season 2 premiering Dec. 4, Serhant talked exclusively with Parade to discuss the show’s authenticity, the chaos behind the deals, and the emotional cost of building one of the fastest-growing brokerages in the country.?SIGN UP for Parade's Daily newsletter to get the latest pop culture news& celebrity interviews delivered right to your inbox?
How does following actual brokers with real careers and commissions on the line add to the realism of the show?Everyone in the show is an actual agent. Some are newer, some are very seasoned. They all do deals. It's their life. The show features no one who is fake in any way, shape, or form. Which also means you don't get all of the glitz and the glam that people are used to. You get to follow real-time deals. There is a deal this season that I still have not watched because it's so uncomfortable for me, because it's a $60 million transaction.When we shot it, it was the most expensive condominium sale in downtown Manhattan history. The deal happens in real time, cameras capture it in real time, and it's a total disaster. And I don't want to go into everything, but it's incredibly stressful to watch that amount of money move in such a short period of time with so many stakes on the line. And how the deal does or doesn't get done, I think, is unlike anything I've seen on TV before, including Season 1 of our show.
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In the final episode of Season 1, there was an apartment building or condo you were selling. You're going back and forth to the guy who's trying to buy it, and the developer's right there next to you, pointing up, like, "Get them higher." How does that work in real time?Thank you for bringing that up. That was such a fun negotiation. I can't believe we actually caught that all on camera. I remember that because I kept putting the broker on mute. We're in the middle of the moment here. Time kills deals. So you have to move when the momentum is there. And that's also, I think, what makes the show so exciting. It's all, again, warts and all, incredibly real, and happens in real time.There's a negotiation this season where I did what's called a "flash sale," which is where you adjust the price low and you then push people to bring in higher offers. It's an auction but without doing an auction. And I'd never done one of those on camera before. It's the most stressed I've been on TV ever, because you get to see how to sell a $12,000,000 home by cutting the price in half. The world gets to watch how a deal like that would get done.When it came time to doing the negotiation, we were filming in my house, just me as I was getting ready. I think I was actually in the shower to start. And the phone call with the seller comes through and she never calls me. Her business manager only calls. And so I picked it up. And between being in the shower, I think shampooing my hair to when I got out of the shower and got fully dressed, we did the whole negotiation in real time. It's nuts. Season 2 is just bigger, better, wilder, far more emotional. And you start to see, even me personally, the cracks that come from entrepreneurship and just pushing for more. How much is enough?
(L to R) Ryan Serhant and Emilia Bechrakis on 'Owning Manhattan'C
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What part of you on the show is the most authentically you: Ryan the CEO or the TV guy?I think, for better or for worse, I'm only one guy. The same guy you see on Owning Manhattan is the same guy you see in the boardroom. It's the same guy you see on a showing for a $100 million listing in Palm Beach, same guy you see doing a deal in New York City. All people say to me all the time when they meet me, especially for the first time, is "You're just like you are on TV, just so much taller." I'm like, "I know. I know. " "Your hair is so much grayer." "I know. On TV, it gets dulled down a little bit."
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