Consumers spent record amounts online on Black Friday, Forbes reports, but it's less clear how traditional retail stores did on the official kickoff of the holiday shopping season. Early results are mixed.
“The record spending yesterday shows that Black Friday has cemented its role as a major e-commerce moment, as more shoppers opt to stay home and take advantage of deals,” Adobe reported on Saturday, per Forbes.
Salesforce also noted that the impact of tariffs — a hot-button issue these days — can be seen in the Black Friday data, Forbes reports. Average selling prices were up 7% year-over-year, while order volumes were down 1%.
“The story isn’t just that shoppers stayed home; it’s that they’re changing how and when they shop,” said Joe Shasteen, RetailNext’s global manager of advanced analytics, per Forbes. “We’re seeing a consumer who is still spending, but doing it with surgical precision.
And with Cyber Week officially underway, it's time to watch out for Cyber Monday deals. For example: Want to score a dreamy hotel stay for the price of a pretty latte? From Priceline to Booking.com, Hotels.com and a handful of other top travel sites, this year’s savings are pushing nightly rates to the lowest we’ve seen all year. Click here for more info.
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