Black Friday is no longer a one-day event. Instead, it's become a catchall for the days before Thanksgiving, the day itself, and the entire stretch that follows before Cyber Monday rolls in. And while that can feel overwhelming, there is a silver lining: it gives us a head start on holiday shopping, whether we're still prepping the turkey or recovering from the food coma afterward. Here, I've rounded up the best holiday gift ideas for everyone on your list to grab while they're on sale - whenever you choose to shop - spanning beauty, fashion, tech, homewares, and everything in between.
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Best Black Friday Beauty Gifts Best Black Friday Fashion and Accessory Gifts Best Black Friday Tech Gifts Best Black Friday Home Gifts Best Black Friday Fitness GiftsOur Favorite Black Friday Gift Deals:
The blanket that looks luxe but costs anything but: Bedsure GentleSoft White Throw Blanket at $12, originally $16 A lip mask set so good I'm shocked it's still in stock: Laneige Midnight Minis Lip Glowy Balm and Lip Sleeping Mask Gift Set at $15, originally $21 AirTags, because everyone should be able to track their luggage at the airport: Apple Airtag at $18, originally $29 The best deal on AirPods I've ever seen: AirPods 4 at $69, originally $130Pajamas from the luxury-lounge label with Selena Gomez's stamp of approval: Eberjey Tencel Modal Rib Relaxed Short PJ Set at $83, originally $110
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Update on November 29, 2025 at 11:49 AM ET: I double-checked all product prices and added a few gifts I'd personally love, like Apple's Airtags (because everyone could use one).
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