Why Rihanna’s luxury collaboration with LVMH failed ...Middle East

It was big news in 2019 when LVMH announced it was teaming with Rihanna to create a full-fledged fashion line called Fenty. A clear sign of the times, it was the first instance of the luxury powerhouse partnering with a celebrity, or a woman of color, to launch a brand from scratch. Rihanna, of course, would bring her megawatt style and stardom. LVMH would provide the know-how it accumulated from decades of building brands such as Louis Vuitton and Dior.Not quite two years later, LVMH and Rihanna told trade outlet WWD (paywall) they’re putting the clothing line on pause “pending better conditions.” LVMH confirmed the news in a statement to Quartz.Despite the success of Rihanna’s previous for

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