By Will Baxley on SwimSwam
The median NCAA swimmer/diver with NIL disclosures earned $51 in the 2024-2025 season from their deals. This represents a whopping 71.6% decrease from the median $180 earned in the 2023-2024 season. See SwimSwam’s full report on the previous season here*.
Below shows a side-by-side comparison of the 2023-24 season (left) versus the 24-25 season (right). Average total athlete earnings, a metric more skewed to represent top-level earners, also took a significant tumble.
Interestingly, though, figures for individual disclosures didn’t fall as drastically as overall athlete figures. This suggests that NIL deal values stayed relatively stable, but there were less deals.
One can point to several reasons why these parameters may be down so drastically. One is that the 2023-2024 season encompassed an Olympic Games, and less capital flows through Olympic sports outside of Olympic years. NIL revenue trends in other marquee Olympic sports partially support his explanation. Median athlete earnings for NCAA track & field athletes for the 2024-2025 year were down 49.7%. The median women’s gymnastics figure, however, actually rose 37%.
Looking at the biggest revenue generating sports, median football player earnings more than doubled from season to season, while the disclosed median for men’s basketball athletes fell slightly.
Across all NCAA sports, the median athlete with NIL disclosures earned $649 in the 2024-2025 school year, up from $460 from the previous year.
Click here to view the NCAA’s full NIL data dashboard.
*Note that the 2023-24 parameters on the NCAA website have changed slightly since the publication of last year’s article, potentially due to more disclosures coming in. SwimSwam used August 1st – July 31st for data collection in an attempt to capture a full season. Also note that athletes with no NIL disclosures, whose earnings would therefore be $0, are not included in the data set. For swimming & diving, most NIL deals are listed as gender neutral, likely because of combined gender teams. Therefore, it’s not possible to look at potential gender discrepancies.
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