ROCHESTER, N.Y. — Black Friday, historically the biggest holiday season shopping day of the year, has arrived. With the rise of online shopping and the end of Thanksgiving evening “early bird specials”, Black Friday may not be as chaotic as it used to be. However, the National Retail Federation still forecasts a massive shopping surge on the day.
It estimates that Americans will spend between $1.01 trillion and $1.02 trillion between now and the end of December. That’s 3.7% to 4.2% more than last year.
JCPenney and Kohl’s will open at 5 a.m. Target, Walmart, Lowe’s, and Best Buy will open at 6 a.m. As for the malls, Eastview, Marketplace Mall and the Mall at Greece Ridge will all open at 7 a.m.
Heads up if you’re heading to the Mall at Greece Ridge for your Black Friday shopping. The Greece Police Department will have more officers at the mall. During the holiday shopping season, you’ll see officers inside the mall, in the parking lots and at entrances.
News10NBC’s Kristi Blake was live outside the Target in Henrietta. Target has planned a special surprise for customers shopping in-store on this Black Friday. The first 100 people will receive a free, limited edition holiday tote filled with giveaways and extras.
This year’s spending holiday comes as consumer confidence is down. After the shutdown, weak hiring and stubborn inflation, the Consumer Confidence Index dropped from 95.5 in October to 88.7 this month. That’s the lowest since April. Still, Black Friday lives on to be the unofficial start to holiday shopping season.
Black Friday guide: When stores and local malls open and holiday spending predictions WHEC.com.
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