Performing their breakout hit “Golden,” the trio brought their animated characters Rumi, Mira and Zoey to life with eye-catching outfits that had parade-goers and viewers buzzing.
Huntr/X Performance Lights Up Herald Square
The Huntr/X singers appeared in cozy snowsuits inspired by their animated personas, blending warmth with performance-ready style. Ejae sported a bright purple headband for Rumi, Nuna wore two hair-framing pieces and Ami added earmuffs reflecting her character’s hairbuns.
Audrey Nuna, EJAE and REI AMI of HUNTR/X from ‘KPop Demon Hunters’ attend the 2025 MTV Video Music Awards at UBS Arena on September 07, 2025 in Elmont, New York.Photo by Johnny Nunez/Getty Images for MTV
Fans watching on TODAY’s Instagram quickly shared their reactions.
Another added, “She knows she’s eating that outfit in them lil boots.”
Yet others pointed out the thoughtfulness of the design.
Another agreed, saying, “My favorite part is they are wearing clothes that look warm AND performance attire.”
The purple fluffy headgear for Rumi also drew playful attention: “The purple fluffy headgear for Rumi’s hair ?.”
View this post on InstagramHuntr/X Brings K-Pop Power to America
With “Golden” hitting No. 1 on the Billboard Hot 100 and earning four Grammy nominations, the Huntr/X performance marks a milestone for K-pop’s global influence. EJAE, Audrey Nuna and Rei Ami brought the high-energy choreography and dynamic harmonies of the animated film directly to the live audience, which included actor and comedian Ken Jeong, who sang along enthusiastically.
This year’s parade covered a 2.5-mile route from West 77th Street and Central Park West down to Macy’s Herald Square, filled with over 34 balloons, 28 floats, 26 performers, 4,500 handmade costumes and thousands of cheering spectators.
Related: 'KPop Demon Hunters' Celebrate Multiple Grammy Nominations for Beloved Song
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