The Cloud" might be the greatest branding trick in history. It sounds fluffy, ethereal, and notably light. It implies that our digital lives…our emails, our crypto wallets, our endless scrolling…exist in some vaporous layer of the atmosphere, detached from earthly constraints. But if you actually drive out to Loudoun County, Virginia, or stare at the arid plains of Altoona, Iowa, you realize the Cloud is actually just a very big, very loud, and very hot factory. We’ve been telling ourselves a lovely story about the energy transition.…
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