In a recent appearance on Glenn Beck's podcast, Cracker Barrel CEO Julie Masino reflected on that time.
Beck asked Masino if she was surprised she wasn't fired after the logo backlash. She admitted, "I feel like I've been fired by America."
Masino added, "This brand deserves to have another 50, 60 years in front of it. We're trying to set it up for the future...the feeling that you get here is so special. It's so unique."
She explained that the logo change was intended to be one of many pieces of a shift forward for the company. In retrospect, Masino explained, what the data hadn't shown them was how people saw themselves in the Cracker Barrel logo.
After the backlash, Masino says the company heard their critics "loud and clear." She admitted, "And I'm sorry. Like, I really regret that. That was not the intention."
"We are so sorry for the misunderstanding. I regret it. I don't want people to be mad at us. My job is to make people love Cracker Barrel," Masino insisted.
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