Every November Apple's range of flagship watches goes on sale, from the older models to the brand-new editions. This year, we're happy to say, is just the same with deals across a ton of Apple Watches from the 2022 SE to the recent Series 11.
Below we've outlined the best offers for each iteration of the Apple Watch and why we like that particular model. Just remember that the pricing for Apple Watches can sometimes get a bit hazy with different bands, sized and cellular features playing a part in the RRP.
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Which UK retailer has the best Apple Watch price this Black Friday?Best Black Friday Apple Watch deals at a glanceBest Apple Watch Black Friday deals we've foundThe tricky thing with Apple Watches is every UK store is showing a different original price, meaning its unclear how much you're actually saving. So, we've done our best to track down the actual significance of this saving, especially for the newer models which haven't been reduced before.
Best Black Friday Apple Watch deals at a glance
Apple Watch Series 11 (2025) | £369 £349 (save £20 or 5%)Apple Watch SE 3 (2025) | £219 £209 (save £10 or 4%)Apple Watch Series 10 (2024) | £399 £269 (save £130 or 32%) Refurbished Apple Watch Series 10 (2024)| £399 £263 (save £136 or 34%)Apple Watch SE (2024) | £219 £159 (save £60 or 27%)Apple Watch Ultra 2 (2023) with Tan Alpine Loop | £749 £599 (save £50 or 6%)Apple Watch Ultra 2 (2023) with Rugged Titanium Case | £749 £608 (save £141 or 18%)Apple Watch SE 2nd gen (2022) | £199 £169 (save £30 or 15%)Best Apple Watch deals we've found in today's UK Black Friday sales
Save £20 on the new Apple Watch Series 11
Why we chose it: The Apple Watch Series 11 offers 24 hours of battery life, has a redesigned watch face gallery with Liquid Glass design, and a spectacular hypertension feature which gives you notifications using data from the optical heart sensor to analyse how your blood vessels respond to your heart beats.
Apple Watch Series 11 (2025) | £369 £349 (save £20 or 5%) at Amazon
Get the 2025 Apple Watch SE 3 for £10 off
Why we chose it: The Apple Watch SE 3 is a great first smartwatch, offering a sleep score, retrospective ovulation estimates, sleep apnea notifications, and wrist temperature sensing for richer Vitals app data, plus 18 hours of battery life.
Apple Watch SE 3 (2025) | £219 £209 (save £10 or 4%) at AO
Save £130 on the Apple Watch Series 10
Why we chose it: We like the Apple Watch Series 10 for its fantastic features; the Apple Watch Series 10 is kitted out with watchOS 11 and has an all-new speaker that can play audiobooks and podcasts without the need for AirPods. Apple has also added new depth and water temperature sensors, and the battery has had a major upgrade, meaning you can now charge the smartwatch to 80% in just 30 minutes.
Apple Watch Series 10 (2024) | £399 £269 (save £130 or 32%) at VeryApple Watch Series 10 (2024) | £399 £319 (save £80 or 20%) at JD WilliamsRefurbished Apple Watch Series 10 (2024)| £399 £263 (save £136 or 34%) at BackMarketGet £140 off the Apple Watch Ultra 2
Why we chose it: If you're serious about sport or you're a keen adventurer, the Apple Watch Ultra 2 is the smartwatch for you. The Apple Watch Ultra 2 comes with advanced features for runners, cyclists, swimmers, hikers, and divers. The smartwatch is encased in a rugged titanium case and comes with a bright always-on Retina display. Plus, for peace of mind, the smartwatch boasts incredibly accurate precision dual-frequency GPS.
Apple Watch Ultra 2 (2023) with Tan Alpine Loop | £749 £599 (save £50 or 6%) at AmazonApple Watch Ultra 2 (2023) with Rugged Titanium Case | £749 £608 (save £141 or 18%) at AmazonGrab the Apple Watch SE for £60 off
Why we chose it: If you're not fussed about the latest model, the Apple Watch SE is still more than up to scratch with premium tracking and health features.
Apple Watch SE (2024) | £219 £159 (save £60 or 27%) at VeryApple Watch SE 2nd gen (2022) | £199 £169 (save £30 or 15%) at AmazonMake sure you also check out when does Black Friday start and the Meta Quest 3S Black Friday. Plus, the Steam Deck Black Friday deals and PS5 controller Black Friday deals.
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