According to the new 2026 Dining Trends Report from reservation platform OpenTable, an analysis of over two million diner reviews revealed that matcha mentions surged 88% year-over-year. This places the green tea powder ahead of other trending dishes like hand rolls (+78%) and seaweed (+66%), making it the most buzzed-about culinary item for the coming year.
Dining Out is Up, but Value is Key
The embrace of ingredients like matcha reflects a broader shift in diner priorities, according to Debby Soo, CEO of OpenTable. "As we head into 2026, there's good news for the restaurant industry: our new research shows that people continue to make room in their lives and budgets for dining out," said Soo. "While we're seeing diners seek out value and experiences that feel authentic and worth it, the desire for genuine, in-person connection over great food is as strong as ever."
View this post on InstagramExperiential Meals and the Search for Something "Ephemeral"
For many, great food is just the starting point; the experience must be unique. Experiential dining is up 46% year over year, leading to more pop-ups and chef’s tables. This need for unique moments was underlined by Kate Schatz, Director of Restaurant Marketing for Momofuku: "We've seen a major peak in interest in experiential dining, specifically around collaborations... I think people are hungry for dining experiences that feel ephemeral, something they can't get tomorrow."
The data also reveals diners are eager for flexibility, with the use of OpenTable's "Notify Me" tool for reservations up 84% year-over-year, alongside a growing reliance on AI for discovery, showing how tech is supporting this demand for spontaneous connection. The shift to dining that promotes both health and experience, like the matcha trend championed by Aniston, shows that wellness and flavorful food have become deeply intertwined in the American dining landscape.
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