A dependably delicious accompaniment to everything from burgers and hot dogs to chicken and french fries, Heinz Ketchup bottles have a way of materializing on almost every dinner table across the nation.
Fortunately, the iconic ketchup company has just announced a brand-new spin on their classic ketchup recipe in the form of Heinz Ketchup Zero.
The announcement of the new ketchup came via a highly unusual but wholly exciting launch in Dubai. At the center of the ceremony was a talking refrigerator dubbed the Heinz Zero Fridge, which allowed attendees to participate in a series of challenges against the machine for a chance to win free Heinz Ketchup Zero and various other prizes.
The new product launch comes a few short weeks after Heinz released a similarly surprising new collaboration with Herschel Supply, debuting a new line of ketchup-inspired luggage apparel.
“To our condiment-obsessed fans, ketchup is a non-negotiable on their packing lists,” Jacqueline Lanphier, Senior Brand Manager at Heinz, said of the unexpected collab. “Whether they are stashing packets in their carry-ons or including a full-sized bottle in their checked bags, this collection celebrates fans’ loyalty and passion for going all in on the things they love no matter where their adventures may take them."
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