On Friday, Nov. 14, SAG-AFTRA announced that, starting next year, the Screen Actors Guild Awards will now be known as “The Actor Awards presented by SAG-AFTRA.”
“Since the beginning, our statue has been called ‘The Actor’ and we’re a show that’s entirely about actors, so this new name is a perfect next step in the show’s evolution,” said Jon Brockett, executive producer of the awards show. “‘The Actor Awards presented by SAG-AFTRA’ gives viewers in 190-plus countries an immediate understanding of who we are and what we’re about.”
“We wanted to provide clearer recognition in terms of what the show is about for our domestic and global audiences – we honor actors in film and television,” SAG-AFTRA said. “Laser-focusing the name on those two things became the clearest and most straightforward path for this new chapter of the show… and, as the show’s global audience expanded through Netflix, the timing felt right to make the alignment official and step confidently into the show’s next era.”
“We understand there will be a period of transition where people – past winners and audiences included – will still refer to their award and the show as the SAG Awards, and that’s OK,” they said in the FAQ. “We know it’ll take time to adjust to the change.”
"Ew. Horrible branding it sounds like a fake awards show on a shitty sitcom," wrote one user. "From SAG to AA! Fantastic branding!" commented another.
The 2026 Actor Awards, will be held on Sunday, March 1, 2026, and will stream live on Netflix.
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