New data from McAfee suggest that nearly half of Americans have come across an AI-powered scam while shopping, from deepfakes impersonating celebrities pushing promotions to near-flawless spoofed websites that steal your credit card information.
Spoofed websites are a common type of a scam, and fraudsters use holiday shopping season to trap users with fake retail sites and sales pages that look legitimate but are actually just collecting data like your login credentials and payment information. Scammers will use stolen assets like logos and product photos from known and trusted brands, and AI makes it easy to set up a convincing (but fake) small business website with elements like a customer service page and consumer reviews in no time.
According to Google's November fraud and scam advisory, scammers can get eyes on their content by hijacking search terms for Black Friday sales, running deceptive ads, or pushing deals on social media. Fake storefronts may appear as sponsored links, which are easy to overlook if you're in a rush to make a purchase.
Black Friday scam red flags
When shopping holiday deals, slow down enough to look for common signs of scams. Fraudsters will use urgency—such as a limited time to secure a deal or a limited number of items left in stock—in hopes you won't think before you buy. You should also be wary of any deal that is too good to be true, or a promotion with especially low prices that are out of line with other sales on similar items. This includes influencers pushing "exclusive" opportunities. If you are purchasing from a small business you don't know, google the brand and read third-party reviews to see whether it is legitimate.
Beware of any site that requires you to pay with a gift card, cryptocurrency, or bank transfer versus a credit card, which has some protection in the case of fraud. Legitimate retailers will use legitimate payment methods.
Finally, never enter your login credentials unless you've confirmed that the site you're using is trustworthy. This includes delivery services and your Amazon and PayPal accounts, all of which scammers may pressure you to "verify" in order to resolve a billing or delivery issue.
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