The first platform to really popularize short-form content as we think of it now was Vine. These videos were short—a maximum of six seconds at a time, which should have spelled the platform's doom. Who would want to watch these tiny videos back to back for hours at a time? A lot of us, apparently. Vine compilations garner millions (if not tens of millions) of views on YouTube. While the Twitter-owned platform only lasted about five years, it established itself as a true cultural phenomenon. Quote the first half of a popular vine to a group of young millennials or Gen Zs, and, chances are, they'll finish the line.
It seems that experience might actually be making a comeback. A new app, Divine, is trying to recreate the magic of those six-second loops. Divine, built by former Twitter employee Evan Henshaw-Plath and funded by Twitter co-founder Jack Dorsey, is meant to be a platform to share vines old and new. Of course, you can upload fresh six-second clips, but the app will also feature 150,000 to 200,000 "archived" vines from roughly 60,000 creators. You won't have to rely on those Vine compilations anymore—you can watch those classic clips directly on Divine.
Divine is also a decentralized social media platform running on the Nostr protocol. That means no one company owns it, which means your content is your content. When you post, your videos are tied to you via private keys, so you can always prove ownership. Plus, there are no user-specific algorithms. You have to choose what you want to watch, or jump into an algorithm created by the Divine community.
How to join Divine
As you might expect, there's a lot of demand to try Divine at launch. At this time, the company says its beta test is full. However, you can sign up for the waitlist to be notified when more spots open up. You can also browse clips on the platform's web app right now, even without an account, but I've found it to be a bit glitchy.
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