Target has been leaning hard into festive merch this season, and shoppers have noticed the shift toward bolder graphics and nostalgic winter themes. The retailer has also been picking up steam among fans who love stores that embrace their own branding, a trend Costco helped kick off with its viral logo sweatshirts and merch drops. Target seems to be carving out its own corner of cheerful cold-weather staples that double as conversation starters. One new piece in particular has people talking because of how much it feels like something you would expect to see next to Costco’s beloved Kirkland hoodies.
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Women's Alpine Crewneck Pullover Sweater - Universal Thread™ Navy Blue Dogs, $30 at Target
Related: Target Shoppers Say This $25 ‘Classic’ Cozy Sweater ‘Has an Expensive Feel’
Other reviewers have echoed similar sentiments, noting that while the sweater can be slightly cropped or a bit itchy for some, it still wins points for warmth charm and quality. Several mentioned pairing it with an undershirt for comfort, and others highlighted that it works best when styled with high-waisted bottoms or layered under a coat.
This sweater is shaping up to be one of Target’s standout seasonal drops. It has the playful spirit that makes it perfect for holiday gatherings, but also the everyday comfort that encourages repeat wear. This find is quickly becoming a popular buy, especially among fans who appreciate a little personality in their cold-weather wardrobe.
Related: Target’s Cute New $35 Sweater Is Giving Ralph Lauren Vibes for Less
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