Here's how it works: In Google search's AI Mode or the Gemini app/website, you can ask a question or send a prompt about a physical product, like "Help me find an espresso maker that has a steam wand, is affordable, and is good for beginners." If the AI can find relevant product information in the Shopping Graph, it'll then give you a short writeup and pop up a few product suggestions along with shopping information, like pricing and user reviews. Clicking on any of these tiles will then open a sidebar with sites where you can purchase the item.
Credit: Michelle EhrhardtAccording to Google representatives at a press event, the company is hoping this will make it easier for shoppers to buy gifts for friends or relatives that are traditionally hard to shop for, and that it will make shopping easier by letting people search using natural language.
My hands-on experience
I also ran into problems when it came to natural language searches. At the aforementioned press event, Google gave journalists example questions to ask the AI in order to try the new feature, but I found only the questions that called out specific types of products would give me tiles to click on.
That shouldn't stop you from getting gift ideas from the AI, but it does mean that when you're ready to buy, you'll want to ask a fresh question that asks for a specific type of product, rather than ideas for a specific person. It's a bit of an extra step for something that's supposed to take the guesswork out of the buying process.
Now I just need to find a way to convince my family that all my thoughtful gift ideas didn't just come from a robot.
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