These scams start with malvertising (malicious advertising) like website pop-ups and banners, spam emails, and social media ads stating that you've been selected to receive a "free" gift card worth hundreds of dollars. The fake ads use official logos from recognizable brands, which build trust, along with countdown timers, which promote urgency. You may think you've gotten lucky, and all you have to do is take a short survey to earn a big payout.
This endless loop of surveys doesn't end with a gift card payout, and along the way, you've handed scammers a lot of information that can be sold and used to target you with much more personalized scams in the future based on interests you've handed them.
Avoid fake survey scams
Like all scams, this one plays on emotion: notably, the excitement of getting lucky and winning big. You're lured in with a sense of urgency and the illusion of low effort. Scammers also use real branding to make the scheme seem more credible.
How to actually get paid for taking surveys
You can get paid to take surveys or test apps and games, though you certainly won't earn the hundreds of dollars promised in survey scams. The pay is low for the time invested (in most cases, a few dollars per hour) and some survey platforms require you to hit a minimum amount earned to request a payout. You typically have to engage consistently and across multiple platforms to make it worthwhile.
Of course, you should know that even legitimate survey sites collect a lot of personal information, such as your birth date, zip code, phone number, and health history. All of this may be sold to data brokers, and there's always a risk of a data breach that could lead to identity theft. Be sure to weigh the risks and rewards of signing up for these platforms.
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