What is the Wicked x Great Value collab?
Last year, Walmart hopped on the bandwagon by launching its own Wicked-themed products in anticipation of the first film. Among them was their generic macaroni and cheese, packaged in a green-and-pink microwavable cup. Across the whimsical cups are questions in white font: “Which one will you get? Pink or Green?” When water is added, “the real magic happens,” according to the retailer’s website. Afterward, the cheese sauce will determine what color the buyer receives: Enchantingly Emerald or Perfectly Pink.
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