Marriott Bonvoy Research: South Africans Plan More Holidays in 2026 with Artificial Intelligence (AI), Lux-Scaping and Passion Pursuits on the Rise ...Middle East

Nearly seven in ten South African travellers (69%) plan to take the same or more holidays in 2026 compared to 2025, including 49% who intend to travel more frequently, according to Marriott Bonvoy’s Ticket to Travel research. Younger generations are leading demand, with 66% of Gen Z planning on taking more holidays next year and embracing AI planning tools, luxury add-ons, and passion-driven trips.

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