The 2025 edition — which dropped Monday, November 3 — analyzed billions of searches to identify the fastest-rising trends of the season. According to Google, “Holiday 100 insights are based on US Google Trends data from trends.google.com, and were measured and validated from May through September 2025 using the Google Trends Explore tool and Google’s proprietary internal tools.”
To make the cut, each search trend had to check at least one of these boxes:
Hit an “all-time high” in search interest across the U.S.Blew up as a breakout trend with a huge spike compared to normal searchesRanked among the top or trending terms dominating Google this seasonSaw a major jump in search traffic versus past yearsSurged in certain regions, becoming a standout in specific states? SIGN UP for tips to stay healthy & fit with the top moves, clean eats, health trends & more delivered right to your inbox twice a week ?
Recent polling from the AP-NORC Center for Public Affairs Research backs that up: most Americans now say they’d rather stream new releases than go to the theater, and streaming’s share of total viewing hit record highs this year, reaching nearly 45 percent of total TV viewing. When ticket prices are climbing and comfort is closer to home, the surge in searches for “movie projectors” lines up perfectly with how people are spending their screen time.
Compared to 2024’s lineup, this year’s Holiday 100 looks noticeably different. Last year’s list centered on viral beauty favorites and family-friendly finds like the Tonies set and e.l.f. Halo Glow Filter. The 2025 trends show growing interest in experiences, wellness tools, and everyday essentials, reflecting how search behavior keeps evolving with how people live, not just what they purchase.
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