For instance, try typing "Avengers" into your YouTube search bar right now. Aside from trailers and videos uploaded from individual users, you're more likely to see a rental option pop up for that 1998 Sean Connery and Uma Thurman spy movie than Marvel's superheroes. Meanwhile, Superman, a Warner Bros. movie, has a large "Buy or rent" button right at the top of the page.
Credit: Michelle EhrhardtEven movies from Disney subsidiaries seem to be affected. While I was able to navigate to a rental page for Alien, which is now owned by Disney after its acquisition of Fox, I couldn't actually go through with purchasing the movie. Instead, I just saw a message saying, "This video contains content from Fox. It is not available."
Credit: Michelle EhrhardtI ran into the same issues trying to find these movies on other Google services, like Google TV (which also offers rentals, much like Apple TV) or the Play Store, but notably, all of the movies listed above are available on non-Google platforms, like Prime Video. Even older "Disney Vault" titles, like the original The Little Mermaid, are on Prime, but are nowhere to be seen on Google's services.
Credit: Michelle EhrhardtMy two cents? It's a negotiation tactic. YouTube's pay-per-view offerings are a separate service entirely from YouTube TV, and are thus likely unaffected by that platform's licensing deals. At the same time, in pulling more of its content from Google's other platforms, Disney can exert additional leverage on Google to pay up to stream its channels.
"Those are the channels that people want," YouTube said, implying that it is being overcharged for additional channels that viewers show little interest in. The company then said that if Disney is willing to play ball, it can "get these channels live in hours."
As someone who doesn't subscribe to YouTube TV but does rent movies through YouTube, though? I have to admit I feel a little caught in the crossfire.
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